As one of the most famous breast cancer surgeons in the world, Dr. Susan Love, the Chief Visionary Officer of the Foundation is one of the most sought after and knowledgeable individuals in the field. What makes them different? Simple, they aren’t trying to cure breast cancer, they want to end it. The Foundation focuses solely on breast cancer research that will identify the cause and prevent it from happening in the first place. The Foundation, which had never previously spent much time on building its online presence found itself in a tough space..how would they be able to generate brand awareness in the cloud of pink we all know as “breast cancer”?