Within 3 months, Lola + The Boys experienced 120% increase in online sales. Our ongoing digital marketing campaigns took this business from $9K to over $20K per month in less than one year.
As one of the most famous breast cancer surgeons in the world, Dr. Susan Love, the Chief Visionary Officer of the Foundation is one of the most sought after and knowledgeable individuals in the field. What makes them different? Simple, they aren’t trying to cure breast cancer, they want to end it. The Foundation focuses solely on breast cancer research that will identify the cause and prevent it from happening in the first place. The Foundation, which had never previously spent much time on building its online presence found itself in a tough space..how would they be able to generate brand awareness in the cloud of pink we all know as “breast cancer”?
Cue, Fishbowl Marketing! We launched the initiative to establish an online presence utilizing the plethora of existing content available on their website. Turns out every page of the New York Times bestseller, “Dr. Susan Love’s Breast Book” , AKA “the Bible of breast cancer” was a page on the existing website. This served as the perfect platform to drive more targeted traffic to the website and implement technology that would help us learn what content and information site visitors wanted to see. As with all of our clients, we executed a 360 degree campaign which integrated a more engaging Facebook page,a re-freshed Instagram strategy and feed and a laser-focused assessment and re-haul of their email marketing campaign.
The challenge was finding a balance between honoring the existing audience (women 50+ years old) and foster a relationship with a younger, more diverse demographic. Through a combination of storytelling, advocate and survivor stories and bringing more in-depth understanding of the Foundations dynamic and innovative research, we were able to move the Foundation from page 22 of Google’s search engine to page one in 45 days. All in all, the campaign resulted in a 43% lift in local brand recognition and over 50,000 total video views from their existing informational and promotional video series and on-site content. It is our absolute pleasure to be working with a ground-breaking breast cancer research organization and we look forward to continuing to increase their online visibility.